Christmas and Black History Month Comes but Once a Year!

Advertising Age presents an interesting and well-researched article titled "Don't Bypass African-Americans, Marketers Make Mistake by Failing to Expressly Target Nearly $1 Trillion Market." The piece focuses on the spending power of the Black consumer. Catch it while you can. Ad Age indicates that the article is the first in a series for Black History Month. For the uninformed or recently back from under a rock, February is Black History Month. You should be able to tell because there'll be more Black folks on the tube.

It's certainly no secret in the black community how much is spent on everything from liquor to cars. For me, the problem is the type of advertisers that seems to skip the Black community and/or consumer. For a demographic that spends $193 billion dollars annually, where are the ad campaigns directed at the Black consumer featuring high-end home furnishings, jewelry, couture and ready to wear fashion etc? But let me be very clear at this point, this is not the economic environment that we need to be thinking about being wooed and seduced so that Madison Avenue can dig its grubby paws deeper in our pockets.